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Vivienne Mackinder NEW Guest Artistic Director
01/02/2017

Vivienne Mackinder NEW Guest Artistic Director


The talented Vivienne Mackinder is joining JOICO in an exciting partnership. The brand, in announcing Mackinder as Guest Artistic Director, has truly tapped an international powerhouse of skill and expertise with a flair for real artistry. Through her role as Guest Artistic Director, Mackinder will develop and teach the techniques and help to drive the professional creative vision presented to artists. The brand and Mackinder will together create, as well as execute and propel the JOICO vision forward, toward new innovations in technology, user-experience and education for the professional hairstylist.

Vivienne Mackinder is a force to be reckoned with in the professional hair industry. She has educated many professional hairstylists through her seminars, classes, video how-to’s, stage presentations around the globe and online, or in one-on-one sessions. Tracing her start back to the London College of Fashion, Mackinder has had a career filled with what to most artists would be a dream career.

A brief summary of her many accomplishments:

  • She is a seven-time winner of the North American Hairdresser Awards including the life-time achievement award
  • After her schooling she worked for Vidal Sassoon where she soon became his artistic director
  • She landed her next gig with Trevor Sorbie, where she became his international creative director
  • Her talent has been seen on the runway for Vivienne Westwood, VH1 and MTV awards, and at Paris, London and New York fashion weeks

Excited about this partnership with JOICO, Mackinder loves the brand’s history in creating innovative products and product technologies, and says: “I have long admired JOICO the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals. I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of JOICO colors and styling products and discovered the diversity and creativity of JOICO. We have some amazing projects planned for 2017… buckle your seatbelts we are going for a joy ride!”- Vivienne Mackinder

Vivienne Mackinder will also be one of the headliners at Global Destination Education. This is an international JOICO education event which will take place in January 2018 in Punta Cana, Dominican Republic. Read more about Destination Education here.

01/02/2017
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