Vivienne Mackinder takes the helm of the creative education concept
This year’s Salon I-Deas collection is the fourth edition of the innovation in education that helps the stylist to communicate to their customer in consumer focused creativity. Salon
I-Deas 4 continues JOICO’s heritage of supporting the salon hairdresser with inspirational education designed for all levels of experience. This year, renowned master stylist, global educator, and 7-time winner of North American Hairdressing Awards, Vivienne Mackinder, takes the helm of Salon I-Deas to bring a collection where creative talent is only limited by one’s imagination.
The three stunning looks in her collection are comprised of techniques meant to be instantly applicable to daily salon work. Salon I-Deas illustrates that the creative knowledge base and existing craftsmanship, along with mastery of new skills and modern techniques, are key to staying fresh and motivated behind the chair, allowing hairdressers to deliver something that is not only inspired but suits their client’s lifestyle and perception of herself.
Inspired by the Greek word for “existing together”, this collection is Symbiosis: celebrating the synergy between weightless razor cutting and soft, over directed color (both in and out of foil), resulting in a seamless marriage of artistry and wearability. Today, modern hairdressing is defined by combining elements of foundational technique with individual creative vision. By combining these two elements, JOICO does not only satisfy the artist’s yearning for new and aspirational ideas, but also provides the salon client with a wearable, everyday style that also makes a unique statement. We call this symbiotic relationship… Salon I-Deas.
Please visit www.joicoeducation.com for more information about Salon I-Deas and the possibility to sign up for one of the national workshops.