When Rumer Willis, wanted to go back to her “roots” – a rich shade of black genetically gifted to her by mom, Demi Moore – she turned to none other than our very own superstar colorist, Denis De Souza, for the hair transformation. Using LumiShine’s breakthrough science, Rumer’s damaged locks became seriously stronger, darker, and more lustrous in a single salon visit. Get the formula that made this star dance with joi!
*THE FORMULA THAT DENIS USED:*
Base: JOICO LumiShine™ Permanent Color equal parts 3N + 4NA with 5 Volume Developer. Process for 20 minutes.
Glaze: LumiShine™ Demi-Permanent Liquid Color equal partst 4N + 6NA with 5 Volume Developer. Process for 15 minutes.
Do you want to know more about LumiShine™? Then go here: click!