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PRISM – The NEW trend collection by JOICO
14/01/2015

PRISM – The NEW trend collection by JOICO


‘Prism Diffusion’ and ‘Prism Illusion’ are the looks created within this collection.
“The collection is prism-like in both form and function… Each look features many facets or ‘angles’ of shape and color, so the end result can vary greatly depending on how the hair is manipulated.” says Sue Pemberton, JOICO Vero K-Pak Color International Artistic Director

‘Prism Diffusion’: Designers such as Michael Kors, Victoria Beckham, Preen and Tibi offered inspiration here, thanks to their varied take on statements stripes and the careful use of positioning and placement. Sporty Minimalism was also an influence, with Victoria Beckham, Philip Lim and Chanel’s pared-down approach to sportswear inspiring the fresh outcome present within the images.

‘Prism Illusion’: The seventies offered the inspiration behind subtle retro touches, which were drawn from large lapel shapes, juxtaposed color combinations and mod pant silhouettes. Busy prints such as scorpions, bees and chameleons also played a part in the inspiration for the ‘out there’ style seen here.

Sue Pemberton combined block coloring, strand splitting, and feathering techniques to create the optical illusion of shimmering, incandescent color: “Live color is not one dimensional; the eye picks up both the actual pigment and the light refraction caused by either structure or movement… The hair color placement in this collection mimics refraction by using the lines of the haircut to ‘split the light’ and create variation of tone and depth”

14/01/2015


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