With the launch of the Vero Violet Collection we are introducing five highly anticipated violet shades in the permanent Vero K-Pak Color range. In addition three new shades will join the V4 and V9 in the demi-permanent Vero K-Pak Chrome Violet family.
The shades can be served straight up for a bold, trendsetting statement. They can also be mixed-and-matched to create an unlimited number of creative custom color looks. Depending on the base the Vero Violets are used on, the shades can create and array of results. Envision neutral blonde with just a hint of purple, smokey violet brunettes and eye-catching vibrant purples!
Vero K-Pak Color Violet palette:
Vero K-Pak Color Violet inside secret: Vero K-Pak Color thanks its restorative characters to a unique technology called the Trans-Cuticle Delivery System™ featuring Quadramine Complex®. This system channels color molecules deep into hair, allowing us to use as little ammonia as possible while reconstructing the hair.
Vero K-Pak Chrome Violet palette:
Vero K-Pak Chrome inside secret: The Quadramine Complex® closes and repairs the cuticle after coloring, locking in the color molecules deep within the hair shaft, and reconstructing weak and damaged hair.
…Viva la Violet!!