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NEW VERO K-PAK COLOR SULTRY BLONDES
04/05/2015

NEW VERO K-PAK COLOR SULTRY BLONDES


Expand your salon menu with the new JOICO Vero K-Pak Color System ‘Sultry Blonde’ Series: three new permanent crème colors and four new demi-permanent instant gloss toners from the experts in healthy hair.

The new must-have JOICO Vero K-Pak Color Sultry Blondes enable salons to go the extra mile in coloring services, achieving healthy, high-shine and beautiful blonde results, which in turn provides ample the opportunity to boost sales.

“60% of an average salon’s turnover is made up of blonde clients so it’s crucial to offer a comprehensive color menu with high quality products. Research shows that blonde clients are also very loyal so in terms of securing client longevity, it’s a no-brainer to provide the new JOICO Vero K-Pak Color Sultry Blondes Series.” Sue Pemberton, JOICO Vero K-Pak Color International Artistic Director.

Download the step-by-steps here.

04/05/2015
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