For hairdressers who want to tap into their inner artist
It has alway been our purpose to support the salon professional. Everything JOICO does, from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire, it is always applied with the stylist in mind. Salon I-Deas by JOICO III is the third edition of the in 2014 launched new innovation in education that helps the stylist to communicate to their client with consumer focused creativity.
“Salon I-Deas by JOICO teaches hairdressers, at all levels of experience, to tap into their inner artists in order to create a look based on the actual client in front of them. By learning the craft of understanding and interpreting for individual suitability, hairdressers will be encouraged to value, develop and define their own creative voice and sensibility during the course, which is fundamental to the philosophy behind this concept,” explains Gianni Scumaci, JOICO Vision Director. He continues: “Salon I-Deas by JOICO III features three new, salon-friendly and commercial cutting and coloring techniques. The techniques have been designed with suitability, versatility and adaptability in mind and can easily be applied to daily salon work. Hairdressers will be able to interpret, develop and use the techniques to create different looks that can be applied to any individual. Giving a client a cut and/or color that suits their lifestyle, hair type, face shape, personality, budget and daily routine is the best advertising – for any salon.”
The Salon I-Deas looks:
JOICO European Design Team member Gill Berry shows you three inspiring Salon I-Deas looks in the below tutorial videos: