JOICO added a brand-new family of shades to its Repair+ Permanent Crème Color line LumiShine®. Infusing natural base tones with radiant warmth and reflections of gold, the Natural Red Gold series (5NRG, 6NRG, 7NRG, 8NRG and 10NRG) cover gray naturally while delivering long-lasting and luminous results for the most flattering wearable shades. Also these new shades contain the by JOICO patented Argiplex™ technology, featuring Arginine, which leaves hair re-strengthened plus delivers two times the shine.
The new LumiShine® Natural Red Gold shades can only be used on hair that is no more than two levels above the client’s starting level. Hairdressers should not use the LumiShine® Natural Red Gold shades on pre-lightened hair.
Why they will be loved:
Natural Red Golds that have a natural base to prevent fading to pink
Up to 2X shinier hair (vs. untreated hair)
Reduced breakage (combing breakage on damaged hair with K-Pak Color Therapy Shampoo and Conditioner. vs. non-conditioning shampoo)
Delivers exceptional color longevity and vibrancy
100% gray coverage (on hair with up to 50% gray. For hair with more than 50% gray, add 25% Natural (.0) to the formula at the same level.
100% replenished and re-strengthened hair (when using K-Pak Color Therapy Shampoo and Conditioner)
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos (with K-Pak Color Therapy Shampoo and Conditioner)
Leaves hair 2x softer (when using with K-Pak Color Therapy Shampoo and Conditioner)
Optimal viscosity for drip-free bowl and brush application