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NEW: K-Pak Color Therapy Luster Lock
01/09/2016

NEW: K-Pak Color Therapy Luster Lock


We are introducing a revolutionary new JOICO hair product: K-Pak Color Therapy Luster Lock!

In just one miraculous treatment, K-Pak Color Therapy Luster Lock rescues even the most lifeless hair, leaving color-treated locks 9x stronger and glowing with breathtaking shine! It is the key to color-treated damage-free hair as it packs many benefits into one single tube: delivering instant repair, instant shine, color vibrancy, deep repair, soft, supple hair – all while preserving gorgeous color.

Why it will be loved:

  • Megawatt, longer-lasting shine & stunning color vibrancy in just one treatment
  • Smoother hair with a super reflective, high-shine finish
  • Unbelievable body, manageability and style responsiveness
  • Dramatically stronger, healthier locks with every use, protecting hair against styling abuse
  • Stronger hair that is 9x more resistant to breakage, (even during the vulnerable wet-styling phase!)
  • Advanced formula that adjusts to every hair type and condition

The inside secret

K-Pak Color Therapy Luster Lock unites the powers of two JOICO ingredient breakthroughs:

Bio-Advanced Peptide Complex™: the exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.
QuadraBond Peptide Complex: featherweight, quick-absorbing African Manketti and Argan oils replenish lost lipids, while the state-of-the-art “super” polymers resurface hair’s cuticle and create a lasting seal that locks in vibrant color and gorgeous, mirror-like shine.

K-Pak Color Therapy Luster Lock makes a perfect add-on service in the salon. Professionals can offer their color clients a treatment at the backbar. Following color processing and thoroughly rinsing hair; apply Luster Lock to damp hair and leave in for up to 5 minutes. Rinse hair thoroughly with warm water.

At-home users can care for their fine hair by doing the following: apply K-Pak Color Therapy Luster Lock to damp, freshly shampooed locks from mid-shaft to ends. Time for 1 to 3 minutes, then rinse thoroughly with warm water. People with thick, coarse hair should apply the product on shampooed hair from scalp to ends and leave in for up to 5 minutes, then rinse thoroughly with warm water.

Discover more about this new product: www.joico-lusterlock.com

01/09/2016
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