We are happy to announce the arrival of the new JOICO trend collection, inspired by the true pioneers of minimalist design.
The collection celebrates the fine details of the fundamental principles of the craft of hairdressing and pays homage to a few of the great pioneers of design. They truly understood that ‘form follows function’. Following that belief and understanding the importance of technique gives hairdressers the foundations of which to practice their craft as artisans and be part of this ever-evolving, unique industry. In the Unison collection, color is being used as an accent to work in unison with the cut to create ‘The Total Look’.
“All the fine cutting and details allow us to take each look from ‘high-fashion editorials’ to ‘everyday, wearable salon chic’ in just a few steps.” says JOICO’s International Artistic Color Director Sue Pemberton about the Unison collection.
From conception to creation, the JOICO Artistic Team looked to three masters of modern design for inspiration:
Herbert Bayer: The Visionary
Having been the creative director of both VOGUE magazine in Paris and the Dorland Advertising agency in Berlin, Bayer had by 1940 mastered a number of expertises in many areas. Immigrating to the USA in 1938, his unique skill set from typography, graphic design, photography and architecture mixed with the principles of design from the Bauhaus impacted in the shaping of American advertising.
Jil Sander: The Minimalist
Minimalist German fashion designer Jil Sander founded her fashion house in 1968. Her designs were compared to 1920s Bauhaus architecture, with their simple and clean lines. Sander shared Coco Chanel’s belief that function and comfort should run alongside beauty. Sander’s clean, sharp collections with their focus on fabric quality and workmanship were the complete opposite of the showy Paris fashions of the time.
Rodger Thompson: The Pioneer
Rodger Thompson’s use of the Bauhaus Principles with primary shapes and colors in his works, are the same building blocks used by Vidal Sassoon in the creation of the “family of technique” — which the industry now knows as modern hairdressing. Lines, graduation and layers and the use of the primary shapes round, square and triangular create the foundations of the modern craft of hairdressing.
The collection, although heavily influenced by high fashion and design, uses shapes, and color techniques that are designed to inspire stylists within the salon. The cuts were designed to be moldable and universally flattering. As with the shapes, the color techniques are also designed to inspire color within the salon. The looks can be reinterpreted with client-friendly shades.
Are you a hairdresser and would you like to learn the Unison techniques? Check out our JOICO Education page: click!