Toggle menu
Toggle menu
JOICO Europe logo


Meet: FreePlay Clay Lightener! It is the first lightener that stays put and moist while colorists paint their way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get messy during the open-air painting and processing necessary to pull off those coveted techniques, FreePlay’s clay-based formula clings to strands and leaves hair feeling nourished. Next to that FreePlay gives colorists the control and freedom they need to lift hair up to 7 levels – without foils, swelling, flaking, dripping or dry-out.

Why colorists will fall in love:

  • Soft-solid clay texture stays put while lifting up to 7 levels
  • Ultimate control for Balayage and other freehand techniques

The secret inside:

  • Kaolin: This fine, naturally occurring clay gives FreePlay the flexibility to morph from a soft powder into a spreadable paste, making it ideal for thickening the clay lightener to the preferred consistency – with no product transfer.
  • Aloe Leaf Juice: Helps keep hair moisturized during processing, so hair feels nourished and looks healthy post-service.

The how-to:
Mix FreePlay Clay Lightener (1:1) or (1:2).
Off-scalp use only: Mix 1 scoop of FreePlay with 1 to 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume LumiShine™ or Veroxide® Developer. Mix to desired working consistency.
Process for up to 60 minutes at room temperature. Do not use heat. Once desired lift has been achieved, rinse hair well, then follow with K-Pak Color Therapy Shampoo and Conditioner.
* Use a non-metallic bowl for mixing
* Use on natural or colored hair

Read more about the other color products in the JOIcolor System here: click!

Share on Facebook Share on Twitter Share on Pinterest Share on Google+
Share on Facebook Share on Twitter Share on Pinterest Share on Google+
News overview