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NEW: Color Intensity Metallic Muse Collection
06/04/2017

NEW: Color Intensity Metallic Muse Collection


Brilliant new metallic shades!

Color Intensity – the bestselling expressive color line in the US – is for fashion forward colorists who are not afraid of thinking outside of the box. With the introduction of the Metallic Muse Collection, fresh, modern, multidimensional cool- and warm-toned metallized hues are added to the growing range of shades. The fashionable additions mimic the muted luster of liquid metal – they turn hair color into a brilliantly shiny affair!

The Metallic Muse collection consists out of these five new shades:

  • Color Intensity Moonstone
  • Color Intensity Violet
  • Color Intensity Bronze
  • Color Intensity Mauve Quartz
  • Color Intensity Pewter

For the best results, use the Metallic Muse shades on hair prelightened to the palest yellow or Level 10. Since most of the Metallic Muse shades are smoky and muted, it’s important to lift hair beyond the orange-yellow/orange stage.

The Color Intensity range now has 25 intermixable semi-permanent shades: new Moonstone, new Violet, new Bronze, new Mauve Quartz, new Pewter, Mint, Sky, Lilac, Rose, Peach, Orchid, Magenta, Black Pearl, Light Pearl, Titanium, Sapphire Blue, Amethyst Purple, Ruby Red, Yellow, Orange, Indigo and Pink, Cobalt Blue, Peacock Green and Red. The range also incorporates a Clear Mixer, which allows colorists complete color control, enabling you to create any desired shade, for the ultimate in artistic freedom.

The intensely concentrated pigments of the Color Intensity shades are designed to help hairdressers create eye-catching looks. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities.

Ideally applied to pre-lightened hair, results from these highly-pigmented semi-permanents will last up to 15 shampoos depending on the hair’s condition, porosity and the starting level.

Like all JOICO products, this intense color collection reconstructs as it colors, thanks to the exclusive Quadramine Complex™  to reveal shiny, healthy hair. The shades also contain Kukui Nut Oil which leaves hair gorgeously conditioned and amps up the shine!

Curious about these shades? Find out more about them on the Color Intensity website.

06/04/2017
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