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NEW: Color Intensity Mermaid Collection
02/06/2016

NEW: Color Intensity Mermaid Collection


Introducing the latest addition to the JOICO Color Intensity line: the Mermaid Collection! The new mesmerizing shades in this collection are guaranteed to make a splash with lovers of color everywhere. The tide is rising on the bright color look and these super vibrant, intermixable semi-permanent colors from JOICO ride the trend wave perfectly! The Mermaid Collection shades are: Hot Pink, Soft Pink, Mermaid Blue, Fiery Coral and Black Pearl.

mermaid-tubes
JOICO Color Intensity – the bestselling expressive and bold color line in the US – is for fashion forward colorists who are not afraid of thinking outside of the box. The Color Intensity range from JOICO now has 19 intermixable semi-permanent shades.

The intensely concentrated pigments of the Color Intensity shades are designed to help hairdressers create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. Extremely concentrated pigments allow for exceptionally vibrant hair color results. Ideally applied to pre-lightened hair, results from these highly-pigmented semi-permanents will last anywhere from three weeks to three months, depending on hair’s condition and porosity.

Like all JOICO products, this intense color collection reconstructs as it colors, thanks to the exclusive Quadramine Complex™ from JOICO to reveal shiny, healthy hair!

Curious about these sea-worthy shades? Have a look at our Color Intensity website here.

02/06/2016
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