On January 18th and 19th LumiShine™, our new pre-blended color line consisting out of 55 permanent crème colors and 22 demi-permanent liquid colors, was successfully launched to an international audience in Niel and Brussels, Belgium. The color line which creates healthy colored hair with exceptional shine, was launched in a product presentation during the day in Niel, and later in a fabulous and exciting catwalk show during the official launch party in Brussels. This official launch party was held in Spirito, a location situated in an old church in the city center of Brussels. This location created the perfect atmosphere for the LumiShine™ show in which models showed the impressive LumiShine™ color results. As the models were walking the stage the shiny healthy colored hair was unmistakable under the bright lights in the old church! The amazing show was hosted by Ian Davies, JOICO European Design Team member and Leen Valvekens, JOICO educator. Together with the JOICO Education team they were also responsible for the hair of the models.
The audience absolutely loved the show and were very impressed by the showcased color results! See the shine for yourself in the photogallery below.
Find out more about LumiShine™ here: campaign website.