Amazing news! JOICO is sponsoring Ellie Goulding’s hairdresser Louis Byrne. He will be going on the 2016 Tour Delirium with her! This tour will bring Ellie, Louis and JOICO all over Europe and thus create a lot of great publicity for our brand. Louis will be using JOICO styling products on the popular English singer and posting about that on social media. Louis is a big fan of LumiShine™ so he will also be sharing his excitement about our new pre-blended color line. You can expect to see images, how-to’s and social media posts throughout the tour using the below hashtags.
Louis Byrne has worked with a long and distinguished list of celebrities and shot globally on various high end editorials such as Interview, Elle, Tatler, Harper’s Bazaar and i-D. His advertising clients include Mulberry, Schwarzkopf, Firetrap, adidas, Selfridges and Harrods.
image credit: Louis Byrne on Instagram