International educators Leen Valvekens and Kasper Heemskerk visited Sofia, Bulgaria for a JOICO ConNEXT session. This educational event was held at the beautiful National Palace of Culture. The 85 people in attendance learned about the JOICO brand values and product USP’s. JOICO guest artist Daniel Granger demonstrated inspiring hairstyles on a model.
After the event there was a small press conference with beauty editors, PR people and bloggers.
Check out the photos below.
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