On November 23 and 24 a huge JOICO show took place in Cracow, Poland. More than 200 hairdressers from across Poland visited the event.
The first day Gill Berry, JOICO Creative Artist, appeared on stage, presenting cut and coloring techniques on 3 hairstyles from very short, to medium and very long hair. She was assisted by Beata Woźniakowska-Nycz, Education Director of JOICO Poland. After Gill’s presentation, which was very well received by the audience, local JOICO Poland artist Przemek Chwaściński shown 4 hairstyles.
The second day Beata Woźniakowska-Nycz, Education Director of JOICO Poland explained more about the philosophy behind JOICO Vero K-Pak Color System, where after the JOICO Poland Team, consisting out of Dorota Janiszewska, Sebastian Hubert, Julita Niezgoda and Małgorzata Bartoszewicz created 4 exciting and inspiring hairstyles, using JOICO Styling & Finishing products and STRUCTURE.
All attendees went home completely wow-ed and excited!