"Shine bright like a diamond"
Shine bright like a diamond
New Blonde Life Hyper High Lift Permanent Crème Color has the power to go pale without bleach, deliver the healthiest blonde, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand…
It is available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, the blonde result will always look beautiful and healthy.
BEHIND THE BRIGHTNESS
Game-changing ingredients deeply defend and nourish hair, safeguarding the lightest strands from damage.
ArgiPlex, our healthy-hair conditioning technology, is doubled to build bonds that help lock in unparalleled color longevity, vibrancy, and shine
Bond-Building Arginine, a naturally occurring amino acid crucial to hair's strength, is maximised in Hyper High Lift to protect hair
Patented Conditioning Complex, this super conditioning "shield," surrounds the hair shaft to protect damaged hair until your next color service*, sealing in moisture, softness, and unprecedented shine
Quadramine Complex®, our exclusive blend of low-molecular proteins adhere quickly to maximize reconstruction from cuticle to cortex
Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boosts shine while protecting hair from environmental damage
Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to help deeply hydrate hair, bump up shine, and banish brittle strands
Hyper Lift Technology, a patent pending system that provides up to 5 levels of even lift through 60 minutes, while protecting the health and integrity of each and every strand
*Combing breakage on damaged hair vs. non-conditioning shampoo
LIVE THE BLONDE LIFE
- Champagne and Pearl shades feature an Ash/Ash-Violet background to counteract unwanted warmth while lifting
- Clear Booster can be used as a stand-alone shade or mixed with Champagne or Pearl to customize deposit
- Not recommended for previously bleached/highlighted/colored hair, hair that is more than 30% gray, relaxed or permed hair