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Discover a world of healthy color
joicolor system
Discover a world of healthy color

joicolor system



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Vero K-Pak Color
Pure Tone Crème Color
"express your artistic color talent"

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Vero K-Pak Color
Age Defy
Permanent Age Defying Crème Color
"rejuvenate ageing hair"

More

Color
Intensity
Semi-Permanent Vibrant Shades
"creativity straight from the tube"

More
Lumishine®
Repair+ Color
"the color line for everyone"

More
JOICO Europe logo

Vero K-Pak Color Pure Tone Crème Color
"express your artistic color talent"


Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "rejuvenate ageing hair"
Color Intensity Semi-Permanent Vibrant Shades
"creativity straight from the tube"


Lumishine® Repair+ Color "the color line for everyone"

JOICO Europe logo
The color duo that DARES TO BE DIFFERENT
"Perfect for stylists who value artistic expression and maximum creativity. As it’s a pure tone color line, mixing and matching creates an endless spectrum of possible shades."

Vero K-Pak Color

permanent crème colors

Vero K-Pak Chrome

demi-permanent crème colors


The science behind the magic

Like all lines in the JOIcolor System, Vero K-Pak Color has unique reconstructive benefits due to its technology. The Trans-Cuticle Delivery System™ allow for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last.

Unlimited creativity

Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.

Limited inventory

As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 60 shades and Vero K-Pak Chrome out of 30 shades.


Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 60 permanent crème colors:
Vero K-Pak Chrome. Our 30 demi-permanent crème colors:

Color Lines
Vero K-Pak Color Pure Tone Crème Color
"express your artistic color talent"

The color duo that DARES TO BE DIFFERENT
Vero K-Pak Color permanent crème colors Vero K-Pak Chrome demi-permanent crème colors
The science behind the magic Like all lines in the JOIcolor System, Vero K-Pak Color has unique reconstructive benefits due to its technology. The Trans-Cuticle Delivery System™ allow for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last.
Unlimited creativity Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.
Limited inventory As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 60 shades and Vero K-Pak Chrome out of 30 shades.
Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 60 permanent crème colors:
Vero K-Pak Chrome. Our 30 demi-permanent crème colors:

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The color hero FOR EVERY STYLIST
LUMISHINE®
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.

Campaign

Why you’ll love LUMISHINE®
  • It’s gentle on hair due to a low ammonia level, but impressive in performance
  • Hair gets intensively moisturized, soft and shiny which lasts for up to 30 full shampoos*
  • It gives increased client comfort due to the JOICO exclusive Gentle Fresh Fragrance Technology - a patented combination of molecules that helps neutralize airborne ammonia
  • The color leaves the hair 100% gorgeous and with perfect gray coverage
  • It ensures easy, fast mixing & application due to perfect viscosity
  • As it’s easy to learn, there is no need for lengthy educational programs
  • It creates straight from the tube color perfection - for predictable and reliable results
"I love everything about LumiShine® - the rich color with brilliant shine, the sweet scent, the easy-to-apply consistency, you name it!"
Denis de Souza - JOICO Celebrity Colorist, West Hollywood


The power of THREE COMPLEXES
LUMISHINE® with ArgiPlex Technology, The science behind the magic

ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy and shine.

ARGININE: THE MIRACLE INGREDIENT
  • Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine® replenishes Arginine 100%. Feel instantly restrengthened hair by experiencing reduced breakage.
  • Arginine drives color molecules deep into the hair’s cortex. Enjoy longer-lasting, fade-resistant color results.
  • Finally, Arginine works as a mild alkalizer and therefore reduces the amount of ammonia needed to color hair, improving stylist and client comfort during the color service.
PATENTED CONDITIONING COMPLEX
This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*. Patented Conditining Complex: For that moisturized, ultimately soft and brilliant shiny result.
QUADRAMINE COMPLEX®
Next to this, the Quadramine Complex®, a blend of amino acids, ensures maximum protection and reconstruction from cuticle to cortex, guaranteeing healthy-looking hair after every single color service.

Say hello to a comprehensive and glossy COLOR PALETTE
LumiShine® offers a stunning palette of permanent crème colors and demi-permanent liquid colors
  • 65 permanent shades and 38 demi-permanent shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!

Swatches
Lumishine® Repair+ Color "the color line for everyone"
The color hero FOR EVERY STYLIST
LUMISHINE®
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.
Why you’ll love LUMISHINE®
  • It’s gentle on hair due to a low ammonia level, but impressive in performance
  • Hair gets intensively moisturized, soft and shiny which lasts for up to 30 full shampoos*
  • It gives increased client comfort due to the JOICO exclusive Gentle Fresh Fragrance Technology - a patented combination of molecules that helps neutralize airborne ammonia
  • The color leaves the hair 100% gorgeous and with perfect gray coverage
  • It ensures easy, fast mixing & application due to perfect viscosity
  • As it’s easy to learn, there is no need for lengthy educational programs
  • It creates straight from the tube color perfection - for predictable and reliable results
"I love everything about LumiShine® - the rich color with brilliant shine, the sweet scent, the easy-to-apply consistency, you name it!" Denis de Souza - JOICO Celebrity Colorist, West Hollywood
The power of THREE COMPLEXES
LUMISHINE® with ArgiPlex Technology
The science behind the magic ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy and shine.

ARGININE: THE MIRACLE INGREDIENT

  • Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine® replenishes Arginine 100%. Feel instantly restrengthened hair by experiencing reduced breakage.
  • Arginine drives color molecules deep into the hair’s cortex. Enjoy longer-lasting, fade-resistant color results.
  • Finally, Arginine works as a mild alkalizer and therefore reduces the amount of ammonia needed to color hair, improving stylist and client comfort during the color service.

PATENTED CONDITIONING COMPLEX

This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*. Patented Conditining Complex: For that moisturized, ultimately soft and brilliant shiny result.

* When using JOICO K-Pak Color Therapy regimen

QUADRAMINE COMPLEX®

Next to this, the Quadramine Complex®, a blend of amino acids, ensures maximum protection and reconstruction from cuticle to cortex, guaranteeing healthy-looking hair after every single color service.
Say hello to a comprehensive and glossy COLOR PALETTE
LumiShine® offers a stunning palette of permanent crème colors and demi-permanent liquid colors
  • 65 permanent shades and 38 demi-permanent shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!
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Discover creativity STRAIGHT FROM THE TUBE
COLOR INTENSITY

Explore a dazzling, spectrum of bold, vibrant color with JOICO Color Intensity - the best-selling fashion-forward color line in the US!

Our intensely concentrated pigments designed to help you create over-the-top vibrancy.

Color Intensity’s semi-permanent formula can be applied straight from the tube without developer, or mixed for endless creative possibilities. With an ever changing palette, your clients can always be up with the latest fashion trends!

Download our formulas below.



Campaign
Color Intensity Semi-Permanent Vibrant Shades
"creativity straight from the tube"

Discover creativity STRAIGHT FROM THE TUBE
COLOR INTENSITY
Explore a dazzling, spectrum of bold, vibrant color with JOICO Color Intensity - the best-selling fashion-forward color line in the US!
Our intensely concentrated pigments designed to help you create over-the-top vibrancy.
Color Intensity’s semi-permanent formula can be applied straight from the tube without developer, or mixed for endless creative possibilities. With an ever changing palette, your clients can always be up with the latest fashion trends!
Download our formulas below.


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Rejuvenate AGEING HAIR

Go beyond gray coverage with Vero K-Pak Color Age Defy

Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look.


Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy, a haircolor line proven to reverse the key signs of ageing hair.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS The color includes the 3-Defense Technology™ which makes the hair become more moveable, easier to manage and increases suppleness.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.

Say hello to YOUTHFUL LOOKING HAIR
Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look.
  • A specific solution for ageing hair to service a growing target audience
  • No need to block a lot of precious space in your salon and no need to invest a lot of money in inventory
  • The shades are well suitable for and will appeal to the ageing customer base
COLOR PALETTE A compact palette with attractive shades for ageing hair:

Swatches
Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "rejuvenate ageing hair"
Rejuvenate AGEING HAIR
Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy, a haircolor line proven to reverse the key signs of ageing hair.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS The color includes the 3-Defense Technology™ which makes the hair become more moveable, easier to manage and increases suppleness.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.
Say hello to YOUTHFUL LOOKING HAIR
Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look.
  • A specific solution for ageing hair to service a growing target audience
  • No need to block a lot of precious space in your salon and no need to invest a lot of money in inventory
  • The shades are well suitable for and will appeal to the ageing customer base
COLOR PALETTE A compact palette with attractive shades for ageing hair:


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Color COMPANIONS
BLEACHES & DEVELOPERS

To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.

LIGHTEN UP

Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.

VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.
Duolight enables you to lift and deposit in 1 step. A great product for balayage, ombre and other highlighting techniques.



Color COMPANIONS
BLEACHES & DEVELOPERS To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.
LIGHTEN UP Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.
VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.
Duolight enables you to lift and deposit in 1 step. A great product for balayage, ombre and other highlighting techniques.


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It’s teamwork: COLOR CARE

HAIR REPAIR SYSTEM

JOICO offers a unique treatment that takes care of the hair prior to the color service: the Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!

MAINTENANCE

JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.



Products
JOICO Europe logo

It’s teamwork: COLOR CARE
The JOIcolor System is backed up by a team of JOICO hair heroes. These products are designed to keep hair healthy and to let color last.
HAIR REPAIR SYSTEM JOICO offers a unique treatment that takes care of the hair prior to the color service: the Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!
MAINTENANCE JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.


Share


JOICO Europe logo
360° SUPPORT
IT’S A FAMILY AFFAIR

As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!

BRANDED BEAUTY

To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.

MASTER THE MAGIC

To help you reach your highest creative color potential we offer in-salon trainings and trainings at our Artistic Institute. The two types of programs we offer are:

Product knowledge programs

In these sessions we teach hairdressers about the technology behind the products that they use in their salon every day.

From contemporary to trendy!

Creative programs in which we help stylists of all levels to boost their skills, taking them to the next level of expertise.


Education
360° SUPPORT
IT’S A FAMILY AFFAIR As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!
BRANDED BEAUTY To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.
MASTER THE MAGIC To help you reach your highest creative color potential we offer in-salon trainings and trainings at our Artistic Institute. The two types of programs we offer are:
Product knowledge programs In these sessions we teach hairdressers about the technology behind the products that they use in their salon every day.
From contemporary to trendy! Creative programs in which we help stylists of all levels to boost their skills, taking them to the next level of expertise.



Share


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