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Discover a world of healthy color
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Discover a world of healthy color



 



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Lumishine®
Repair+ Color
"Healthy colored hair that
has been kissed by the sun"

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Vero K-Pak Color
Age Defy
Permanent Age Defying Crème Color
"Turn back time"

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Vero K-Pak Color
Pure Tone Crème Color
"Create a true color masterpiece"

More
Color
Intensity
Semi-Permanent Vibrant Shades
"Puts you in the spotlight"

More
JOICO Europe logo

Lumishine® Repair+ Color "Healthy colored hair that
has been kissed by the sun"


Vero K-Pak Color Pure Tone Crème Color
"Create a true color masterpiece"


Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "Turn back time"
Color Intensity Semi-Permanent Vibrant Shades
"Puts you in the spotlight"


JOICO Europe logo
VERO K-PAK COLOR Create a true color masterpiece

Vero K-Pak Color

permanent crème colors

Vero K-Pak Chrome

demi-permanent crème colors

Vero K-Pak Color and Chrome shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create any shade they want.

The science behind the magic

The Trans-Cuticle Delivery System™ allows for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last. One element of this system is The Quadramine Complex® which is present in all JOICO colors. The complex is made of natural keratin that fills the gaps that are caused by sun, styling or chemical treatment damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.

A true masterpiece

These shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create.

Unlimited creativity

Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.

Limited inventory

As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 67 shades and Vero K-Pak Chrome out of 27 shades.


Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 67 permanent crème colors:
Vero K-Pak Chrome. Our 27 demi-permanent crème colors:

Color Lines
Vero K-Pak Color Pure Tone Crème Color
"Create a true color masterpiece"

Create a true color masterpiece VERO K-PAK COLOR
Vero K-Pak Color permanent crème colors Vero K-Pak Chrome demi-permanent crème colors
Vero K-Pak Color and Chrome shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create any shade they want.
The science behind the magic The Trans-Cuticle Delivery System™ allows for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last. One element of this system is The Quadramine Complex® which is present in all JOICO colors. The complex is made of natural keratin that fills the gaps that are caused by sun, styling or chemical treatment damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.
A true masterpiece These shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create.
Unlimited creativity Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.
Limited inventory As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 67 shades and Vero K-Pak Chrome out of 27 shades.
Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 67 permanent crème colors:
Vero K-Pak Chrome. Our 27 demi-permanent crème colors:

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LUMISHINE®
Healthy colored hair that has been kissed by the sun
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.


Campaign

THE SCIENCE BEHIND THE MAGIC

Next to the Quadramine Complex® that is in all JOICO color lines, LumiShine® has the ArgiPlex Technology. The AgiPlex Technolgy fuses the powers of three proven, advanced complex formulas that repair hair damage and lock in exceptional color, vibrancy and shine.


COLOR PALETTE
LumiShine® offers a stunning palette of permanent crème colors and demi-permanent liquid colors
  • 65 permanent shades and 38 demi-permanent shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!

Swatches
Lumishine® Repair+ Color "Healthy colored hair that
has been kissed by the sun"
LUMISHINE® Healthy colored hair that has been kissed by the sun
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.
THE SCIENCE BEHIND THE MAGIC
Next to the Quadramine Complex® that is in all JOICO color lines, LumiShine® has the ArgiPlex Technology. The AgiPlex Technolgy fuses the powers of three proven, advanced complex formulas that repair hair damage and lock in exceptional color, vibrancy and shine.
COLOR PALETTE
LumiShine® offers a stunning palette of permanent crème colors and demi-permanent liquid colors
  • 65 permanent shades and 38 demi-permanent shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!
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COLOR INTENSITY Puts you in the spotlight

Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity – the best-selling color line in the US.

The intensely concentrated pigments are designed to help create over-the-top vibrancy. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, Color Intensity shades put you in the spotlight.

Download our formulas below.



Campaign
Color Intensity Semi-Permanent Vibrant Shades
"Puts you in the spotlight"

COLOR INTENSITY Puts you in the spotlight
Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity – the best-selling color line in the US.
The intensely concentrated pigments are designed to help create over-the-top vibrancy. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, Color Intensity shades put you in the spotlight.
Download our formulas below.


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Turn back time with VERO K-PAK AGE DEFY

Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look. The Vero K-Pak Age Defy shades makes hair look and feel younger instantly – it will have better condition, more shine and vibrancy.


Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS Besides the Quadramine Complex, the technology that is in all JOICO color, this color line features the 3-Defense Technology™. It makes hair more moveable, easier to manage and increases suppleness. As a result hair hair will be healthier and look and feel younger.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.

Swatches
Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "Turn back time"
Turn back time with VERO K-PAK AGE DEFY
Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS Besides the Quadramine Complex, the technology that is in all JOICO color, this color line features the 3-Defense Technology™. It makes hair more moveable, easier to manage and increases suppleness. As a result hair hair will be healthier and look and feel younger.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.
COLOR PALETTE A compact palette with attractive shades for ageing hair:


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Color COMPANIONS
BLEACHES & DEVELOPERS

To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.

LIGHTEN UP

Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.

VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.



Color COMPANIONS
BLEACHES & DEVELOPERS To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.
LIGHTEN UP Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.
VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.


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It’s teamwork: COLOR CARE

K-PAK HAIR REPAIR SYSTEM

JOICO offers a unique treatment that takes care of the hair prior to the color service: the K-Pak Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!

COLOR MAINTENANCE

JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.



Products
JOICO Europe logo

It’s teamwork: COLOR CARE
The JOIcolor System is backed up by a team of JOICO hair heroes. These products are designed to keep hair healthy and to let color last.
K-PAK HAIR REPAIR SYSTEM JOICO offers a unique treatment that takes care of the hair prior to the color service: the K-Pak Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!
COLOR MAINTENANCE JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.


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360° SUPPORT
IT’S A FAMILY AFFAIR

As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!

BRANDED BEAUTY

To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.

MASTER THE MAGIC

To help you reach your highest creative color potential we offer in-salon trainings and trainings at our JOICO Experience Center. In the product knowledge programs, hairdressers will learn about the technology behind the products that they use in their salon everyday. In our creative programs we help stylist of all levels to boost their skills. Click on to see the exciting programs that we offer in 2018!

360° SUPPORT
IT’S A FAMILY AFFAIR As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!
BRANDED BEAUTY To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.
MASTER THE MAGIC To help you reach your highest creative color potential we offer in-salon trainings and trainings at our JOICO Experience Center. In the product knowledge programs, hairdressers will learn about the technology behind the products that they use in their salon everyday. In our creative programs we help stylist of all levels to boost their skills. Click on to see the exciting programs that we offer in 2018!



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