A single healthy hair will break at a force of 100 grams – meaning a rope made from the hair of an average person’s head would be strong enough to lift 10,000kg! However, unlike other body parts such as skin - which is able to heal itself - the human body is not able to fix hair when it becomes damaged.
Certain hair care products focus on the surface of the hair, giving it a cosmetic look and feel. This is an easy way to make hair look good, but only benefits hair for a very short time.
The difference with JOICO is that we use our understanding of hair DNA. With this understanding we created a unique technology to actually fix the damaged hair, by offering the exact replacement required!
The hydrolyzed keratin protein with MWS 1800-2500 has been positively charged, giving the proteins the ability to adhere even more strongly to the surface and the damaged (negative) sites of the cuticle.
Our Quadramine Complex™ technology is composed out of hydrolyzed wool keratin protein with MWS 150-2500, containing all essential amino acids present in human hair.
The process of hydrolysis means the wool protein is chemically broken down into a variety of amino acid chains, still containing all 19 amino acids. However, this procedure can not give us exact control where the protein chains will be broken and which amino acids will be at the beginning or end of each chain. The sequence of the amino acids is random.
Today, bio-engineers can create human hair-identical peptides from single amino acids. This is no longer random. These peptides will offer the ultimate repair to the most damaged sites of the hair.