The JOI of education is all about: Passion is the keyword to express our love for the professional industry and the “one of a kind” haircare brand we represent every day with the utmost dedication and sense of professionalism. People are our customers and with people, we embrace all professionals and consumers valuing the purpose of education besides the beauty and JOI of healthy hair. Partnership in education is our purpose and take pride in delivering a full-service education offering based on learning in a fun environment connecting professionals from all over the world. With great JOI we aim to contribute to the personal growth and development of all professionals and we strive to make people feel at home in our classes, part of our JOICO family always leaving with a feel of JOI and fulfillment.
Download our complete JOICO Education program below (for desktop computers) + find information on how to sign up. Or click on the stylist button to check out our trainings for stylists! (optimized for mobile)
JOICO is a firm believer in education because it is through education that people grow. The following education programs are developed especially for stylists:
Click on the below button for more information + the possibility to sign up for our training sessions. We look forward to welcoming you in our JOICO Experience Center in Helmond, the Netherlands. In case of questions, please contact Education Coordinator Martin van Bentem: EMAIL
You will get demonstrations and hands-on workshops on the 3 foundational cutting techniques of line, graduation and layers. We will look at understanding and reading each haircut and adapting your color placement accordingly. Return to the salon with one cutting and color placement language to ease and speed up communication on the salon floor.
You might also like this training: GS Education
As the youngest Creative Director in the Vidal Sassoon history the brilliantly talented Gianni Scumaci will share and demonstrate his own concept with you, setting a new standard and raising the bar of foundational cutting. Witness jaw-dropping preciseness or even take it a step further and let Gianni coach you on how to set a mile between yourself and your competitors through perfection cutting!
You might also like this training: J Cut & Color
A lot of clients come to the salon with pictures from fashion shoots and are in love with the versatility these (often razor-executed) cuts offer. But razor-cutting requires a lot of skills and is a technique on its own. We have the answer: Come and experience the versatility of razor cutting on live models, guided by Dirk Walther from Barnet Concept. Dirk is a renowned stylist based in Munich, Germany, who often travels to London, New York and Paris as the creative mind behind fashion shoots.
Collaborations with Vogue, Elle, Harper’s Bazaar, Instyle are only a few of the accomplishments of this creative spirit! Follow a 1-day demonstration and workshop session with him and he will show you the ins and outs of razor cutting and gives you the chance to practice this technique in reality.
You might also like this training: JOIcolor Matchmaker
The training on November 30 has been canceled. We apologize for the inconvenience.
This day is all about finding your professional match! This informative session sends you home with a clear overview of what each JOIcolor brand stands for and can mean for you and your business. Let us guide you to find out which JOIcolor brand matches with your philosophy and experience the performance of your ideal JOIcolor brand on the spot!
You might also like this training: Intensity Chefs
In this 2-day inspiring session you will see live demonstrations of the latest most-wanted blonding techniques on live models. The ideal cut with each blonding technique will be discussed and you will get the chance to get your hands dirty during a full day workshop on day 2.
This training has been canceled. We apologize for the inconvenience.
Maximizing on the most powerful target group in the salon is what this program is all about. With live demonstrations and hands-on workshops we will show you how you can make each salon visit of the more mature clients as fun as the visits of the young hipsters. Lift the salon revenue to new heights!
You might also like this training: “Horrible” Bosses
You will find out the limitless options and variations with the Color Intensity series. You will get guidance into creating your own moodboard and tips on how to find your own inspiration. In addition you will go home with an array of Intensity custom formulas which you will get to try out during the training!
You might also like this training: Color Artistry
We will give you profound insight into the impact of foil placement on each possible haircut and we will show you how to adapt each foiling technique to the individual in front of you with theory and hands-on. At the same time we will focus on how to choose color tones and levels in combination with each other and the client’s skin tone, making each color choice and placement like a walk in the park.
During this training you will get inspired, see demonstrations of the latest free-hand techniques and the chance to try these out yourself during a hands-on workshop.
When you join us on the Color Artistry Training we will provide you with fun and easy color techniques that you can adapt and use on many different clients, lengths and textures. In addition we will give you the tools to come up with your own personalized technique and the know-how for endless color technique creations with the option to try it out on the spot!
You might also like this training: The Style Ultimatum
Let JOICO European Design Team member Gill Berry share with you how she makes every client leave her salon feeling like a beautiful styled movie-star!
After having followed The Style Identity course you will have a good understanding of all our styling products and which product or cocktail to use for which hair type and end result. JOICO European Design Team member Gill Berry will share her styling secrets and preferred tools with you. In addition she will guide you through a hands-on workshop on fundamental styling/blow dry techniques on different lengths & textures on live models.
You might also like this training: The Style Supremacy
Get inspired on some commercial and easy updo techniques and learn some alternatives to braiding!
This training focuses on sharing salon friendly updo techniques in a theory, demonstrations and hands-on session on mannequin heads. Create an array of end results with only a few foundational tips and tricks.
You might also like this training: The Style Identity
Learn session work and avant-garde hair from master of design David Murray from the JOICO European Design Team, multiple award-winner and two-time guest at THE Alternative Hair show.
During this exclusive 2-day seminar you will learn about all the ins and outs of session and avant-garde styling, how to work with professional models and a team of make-up artists, stylists and photographers. The cherry on the cake: get to practice your own-inspired look under guidance of a true session-hair PRO.
After this interactive business session hosted by the successful salon-owner of Ocean Hairdressing in Cardiff and JOICO European Design Team member Ian Davies, we guarantee participants will return to their salon full of motivation and inspiration to take the salon and business to new heights. Packed with tips and tricks coming from Ian’s own experiences, this seminar promises success in 12 weeks by focussing on 3 elements; the salon vision and its team, the client and education.
You might also like this training: Be-You(th)-Iful