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VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin
Sieh blondes Haar ab sofort in einem ganz neuen Licht.
Mit JOICO BLONDE LIFE – einem System aus Aufhellern und Tonern, das speziell für Blondinen entwickelt wurde … ohne auf Glanz oder Pflege zu verzichten. Mit kraftvollen Formeln basierend auf Haarbindungen kreierendem Arginin und einer besonderen Tamanu-Monoi-Öl Komposition. Blonde Life hilft, Gelbstich, Farbverschiebungen, Verblassen und Haarschäden* zu beseitigen, Herausforderungen, denen blondes Haar täglich ausgesetzt ist.

ENTDECKE THE POWER OF 10!
NEU: LUMI10 Natural Copper & Natural Blue Ash Serie
Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.
*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH
Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK
LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE
WENN BLAU AUF MESSINGSTICH TRIFFT
NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE
Looking for a hairdo that will have high-impact but is also easy to maintain? Then, this space-girl bob 💫💫💫 by @valerie_marichal, @wesleyhannes & @_bybona is for you!
Rate this hairstyle in the comments below and let us know what you think ⭐⭐⭐⭐⭐
Formula #joicoeurope:
Virgin Application
Blonde Life Creme Lightener with Blonde Life Coconut Oil Developer 20 Vol
Ends with Blonde Life Creme Lightener and Blonde Life Coconut Oil developer 5Vol.
Gloss with Lumishine Demi-Permanent Liquid color 9NV 2 parts , 9SB 1Part, clear 1 Part with Blonde Life Coconut Oil developer 5 Vol
Faceframe with Lumishine Demi-Permanent Liquid Color 9V with Lumishine Developer 5Vol
#joico #joicoeurope #hair #hairstyle #hairstylist #hairstyle #bob #bobcut #haircut #spacehair #spacegirl #hairjoi #sharethejoi #blondelife #blonde #blondehair #coconutoil #joicoproducts #hairproducts #lumishine #lumishinedeveloper

Looking for a hairdo that will have high-impact but is also easy to maintain? Then, this space-girl bob 💫💫💫 by @valerie_marichal, @wesleyhannes & @_bybona is for you!
Rate this hairstyle in the comments below and let us know what you think ⭐⭐⭐⭐⭐
Formula #joicoeurope:
Virgin Application
Blonde Life Creme Lightener with Blonde Life Coconut Oil Developer 20 Vol
Ends with Blonde Life Creme Lightener and Blonde Life Coconut Oil developer 5Vol.
Gloss with Lumishine Demi-Permanent Liquid color 9NV 2 parts , 9SB 1Part, clear 1 Part with Blonde Life Coconut Oil developer 5 Vol
Faceframe with Lumishine Demi-Permanent Liquid Color 9V with Lumishine Developer 5Vol
#joico #joicoeurope #hair #hairstyle #hairstylist #hairstyle #bob #bobcut #haircut #spacehair #spacegirl #hairjoi #sharethejoi #blondelife #blonde #blondehair #coconutoil #joicoproducts #hairproducts #lumishine #lumishinedeveloper
Shake up your style game with JOICO styling products! They are the secret to instant lift, fullness, and texture that lasts through every party moment 🥂🥂😍😍
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #hairshake #joicohairshake #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals

Shake up your style game with JOICO styling products! They are the secret to instant lift, fullness, and texture that lasts through every party moment 🥂🥂😍😍
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #hairshake #joicohairshake #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
“Sorry I missed your call 📱, I’m too busy getting my hair done by @sevdadurukan ”
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening Powder and 20Vol Blonde Life Coconut Oil developer (1:2)
All over toner with blonde life quick toners: 2 parts Violet and 1 part Sand plus Blonde life coconut developer 5Vol
#joico #joicoeurope #makeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels

“Sorry I missed your call 📱, I’m too busy getting my hair done by @sevdadurukan ”
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening Powder and 20Vol Blonde Life Coconut Oil developer (1:2)
All over toner with blonde life quick toners: 2 parts Violet and 1 part Sand plus Blonde life coconut developer 5Vol
#joico #joicoeurope #makeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels
In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟
We just love the results on this one and we managed to get our hands on the formula, just for you…
If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.
Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow
#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor

In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟
We just love the results on this one and we managed to get our hands on the formula, just for you…
If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.
Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow
#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor
Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄
Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨
What is your favourite pastime this festive season?
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄
Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨
What is your favourite pastime this festive season?
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
@epic_hair_design create EPIC hair for EPIC people! 🎨💖
And now you can too…
Swipe 👉👉 to see the full transformation and save the formula below:
Formula #joicoeurope:
• Babylights with Vero Light + Veroxide 20vol
• Lumishine Demi-Permanent Liquid Color15ml10NWB + 10ml 10V + 5ml CLEAR + 5Vol LumiShine Developer
• Defy Damage Pre & Post color care with ProSeries 1 & 2
• Dream Blowout and Colorful Glow Beyond Anti-Fade Serum
#joico #joicoeurope #repost #hair #haircare #haircolor #haircolorist #hairstyle #hairtransformation #hairformula #joicoformula #verolight #veroxide #lumshine #demipermanentliquid #liquidcolor #lumishinedeveloper #defydamage #proseries #dreamblowout #colorful #glowbeyond #antifadeserum #hairfeels #hairgoals #hairinspo #hairinspiration

@epic_hair_design create EPIC hair for EPIC people! 🎨💖
And now you can too…
Swipe 👉👉 to see the full transformation and save the formula below:
Formula #joicoeurope:
• Babylights with Vero Light + Veroxide 20vol
• Lumishine Demi-Permanent Liquid Color15ml10NWB + 10ml 10V + 5ml CLEAR + 5Vol LumiShine Developer
• Defy Damage Pre & Post color care with ProSeries 1 & 2
• Dream Blowout and Colorful Glow Beyond Anti-Fade Serum
#joico #joicoeurope #repost #hair #haircare #haircolor #haircolorist #hairstyle #hairtransformation #hairformula #joicoformula #verolight #veroxide #lumshine #demipermanentliquid #liquidcolor #lumishinedeveloper #defydamage #proseries #dreamblowout #colorful #glowbeyond #antifadeserum #hairfeels #hairgoals #hairinspo #hairinspiration
We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬
Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
❤️❤️❤️
#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration

We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬
Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
❤️❤️❤️
#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration
We’re spreading holiday JOI with fabulous hair. With just 25 days to go, we want to see what look you’re sporting this festive season.
To help you out, our luxurious year-end gift sets are a great way to make your hair dazzle with style 🎁🎁✨ ✨ ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful

We’re spreading holiday JOI with fabulous hair. With just 25 days to go, we want to see what look you’re sporting this festive season.
To help you out, our luxurious year-end gift sets are a great way to make your hair dazzle with style 🎁🎁✨ ✨ ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful
🤍 We are totally obsessed with this ash gray color blend by @halohairbyalanajenner
🤍 Swipe to see the incredible transformation, and we’ve got the formula for your stealing pleasure 👀
Formula #joicoeurope:
Blonde Life Lightening Powder +Blonde Life Coconut Oil Developer 20vol
Root smudged in LumiShine Demi-Permanent Liquid Color ½ 7NWB + ½ 7N + 5Vol LumiShine Developer
Lengths: LumiShine Demi-Permanent Liquid Color ½ 8SB + ½ 9PV + 5Vol LumiShine Developer 👩👩👩
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #grayhair #hairtransformation #hairformula #joicoformula #blondelife #coconutoil #lumishine #demipermanentliquid #lumishinedeveloper #hairgoals #hairinspo #hairinspiration

🤍 We are totally obsessed with this ash gray color blend by @halohairbyalanajenner
🤍 Swipe to see the incredible transformation, and we’ve got the formula for your stealing pleasure 👀
Formula #joicoeurope:
Blonde Life Lightening Powder +Blonde Life Coconut Oil Developer 20vol
Root smudged in LumiShine Demi-Permanent Liquid Color ½ 7NWB + ½ 7N + 5Vol LumiShine Developer
Lengths: LumiShine Demi-Permanent Liquid Color ½ 8SB + ½ 9PV + 5Vol LumiShine Developer 👩👩👩
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #grayhair #hairtransformation #hairformula #joicoformula #blondelife #coconutoil #lumishine #demipermanentliquid #lumishinedeveloper #hairgoals #hairinspo #hairinspiration
No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals

No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper

Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper
Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
NEUE #HAIRJOI-Artikel
PRO WEITERBILDUNG
Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND
DIE JOICO EXPERTEN
Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.

Valentina Malta

Paul Watts

Robby Osselaer

Sevda Durukan

Paolo Giamattei

Tom Ross

Alberto Di Domenico

Wesley Hannes

Sofie Schrauwen

Daniela Engström

Gill Berry

Bona Jörg

David Murray

Katrina Kelly

Marcus Giamattei

Ijan Davies Emrus

Gregory Mastrostefano

Bruno Marc Giamattei

Dan Spiller
