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Discover a world of healthy color
Download the JOIcolor System app now:
 
Color Lines
Discover a world of healthy color

Download the JOIcolor System app now:


 



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LUMISHINE®
Healthy colored hair that has been kissed by the sun
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.


Campaign

Technology
THE SCIENCE BEHIND THE MAGIC

Next to the Quadramine Complex® that is in all JOICO color lines, LumiShine® has the ArgiPlex Technology. The AgiPlex Technolgy fuses the powers of three proven, advanced complex formulas that repair hair damage and lock in exceptional color, vibrancy and shine.


Swatches
COLOR PALETTE
LumiShine® consists out of a permanent crème color and a demi-permanent liquid color, and NEW dimensional deposit demi-permanent crème shades.
  • 65 permanent shades, 38 demi-permanent shades and 20 dimensional deposit demi-permanent crème shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!

Swatches
Color Lines
Lumishine® Repair+ Color "Healthy colored hair that
has been kissed by the sun"
LUMISHINE® Healthy colored hair that has been kissed by the sun
LumiShine® is an accessible color that is easy and straightforward to apply.
Resulting in 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy.
Campaign
THE SCIENCE BEHIND THE MAGIC
Next to the Quadramine Complex® that is in all JOICO color lines, LumiShine® has the ArgiPlex Technology. The AgiPlex Technolgy fuses the powers of three proven, advanced complex formulas that repair hair damage and lock in exceptional color, vibrancy and shine.
COLOR PALETTE
LumiShine® consists out of a permanent crème color and a demi-permanent liquid color, and NEW dimensional deposit demi-permanent crème shades.
  • 65 permanent shades, 38 demi-permanent shades and 20 dimensional deposit demi-permanent crème shades
  • Healthy, consistent results by using dedicated developers
  • Straightforward 1:1 mixing ratio and easy application with bowl & brush or bottle
Be amazed by LumiShine® color results!
Swatches
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VERO K-PAK COLOR Create a true color masterpiece

Vero K-Pak Color

permanent crème colors

Vero K-Pak Chrome

demi-permanent crème colors

Vero K-Pak Color and Chrome shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create any shade they want.

The science behind the magic

The Trans-Cuticle Delivery System™ allows for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last. One element of this system is The Quadramine Complex® which is present in all JOICO colors. The complex is made of natural keratin that fills the gaps that are caused by sun, styling or chemical treatment damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.

A true masterpiece

These shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create.

Unlimited creativity

Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.

Limited inventory

As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 67 shades and Vero K-Pak Chrome out of 27 shades.


Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 67 permanent crème colors:
Permanent
Vero K-Pak Chrome. Our 27 demi-permanent crème colors:
Demi-Permanent

Color Lines
Vero K-Pak Color Pure Tone Crème Color
"Create a true color masterpiece"

Create a true color masterpiece VERO K-PAK COLOR
Vero K-Pak Color permanent crème colors Vero K-Pak Chrome demi-permanent crème colors
Vero K-Pak Color and Chrome shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create any shade they want.
The science behind the magic The Trans-Cuticle Delivery System™ allows for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last. One element of this system is The Quadramine Complex® which is present in all JOICO colors. The complex is made of natural keratin that fills the gaps that are caused by sun, styling or chemical treatment damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.
A true masterpiece These shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create.
Unlimited creativity Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.
Limited inventory As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 67 shades and Vero K-Pak Chrome out of 27 shades.
Showing Our true colors
Download the swatches below.
Vero K-Pak Color. Our 67 permanent crème colors:
Permanent
Vero K-Pak Chrome. Our 27 demi-permanent crème colors:
Demi-Permanent

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BLONDE LIFE
Shine bright like a diamond
New Blonde Life Hyper High Lift Permanent Crème Color has the power to go pale without bleach, deliver the healthiest blonde, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand…
It is available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, the blonde result will always look beautiful and healthy.


Campaign

Technology
THE SCIENCE BEHIND THE BRIGHTNESS
Game-changing ingredients deeply defend and nourish hair, safeguarding the lightest strands from damage.
ArgiPlex, our healthy-hair conditioning technology, is doubled to build bonds that help lock in unparalleled color longevity, vibrancy, and shine
Bond-Building Arginine, a naturally occurring amino acid crucial to hair's strength, is maximised in Hyper High Lift to protect hair
Patented Conditioning Complex, this super conditioning "shield," surrounds the hair shaft to protect damaged hair until your next color service*, sealing in moisture, softness, and unprecedented shine
Quadramine Complex®, our exclusive blend of low-molecular proteins adhere quickly to maximize reconstruction from cuticle to cortex
Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boosts shine while protecting hair from environmental damage
Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to help deeply hydrate hair, bump up shine, and banish brittle strands
Hyper Lift Technology, a patent pending system that provides up to 5 levels of even lift through 60 minutes, while protecting the health and integrity of each and every strand

*Combing breakage on damaged hair vs. non-conditioning shampoo


Swatches
LIVE THE BLONDE LIFE
  • Champagne and Pearl shades feature an Ash/Ash-Violet background to counteract unwanted warmth while lifting
  • Clear Booster can be used as a stand-alone shade or mixed with Champagne or Pearl to customize deposit
  • Not recommended for previously bleached/highlighted/colored hair, hair that is more than 30% gray, relaxed or permed hair

SWATCHES
Color Lines
BLONDE LIFE "Shine bright like a diamond"
BLONDE LIFE Shine bright like a diamond
New Blonde Life Hyper High Lift Permanent Crème Color has the power to go pale without bleach, deliver the healthiest blonde, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand…
It is available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, the blonde result will always look beautiful and healthy.
Campaign
THE SCIENCE BEHIND THE BRIGHTNESS
Game-changing ingredients deeply defend and nourish hair, safeguarding the lightest strands from damage.
ArgiPlex, our healthy-hair conditioning technology, is doubled to build bonds that help lock in unparalleled color longevity, vibrancy, and shine
Bond-Building Arginine, a naturally occurring amino acid crucial to hair's strength, is maximised in Hyper High Lift to protect hair
Patented Conditioning Complex, this super conditioning "shield," surrounds the hair shaft to protect damaged hair until your next color service*, sealing in moisture, softness, and unprecedented shine
Quadramine Complex®, our exclusive blend of low-molecular proteins adhere quickly to maximize reconstruction from cuticle to cortex
Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boosts shine while protecting hair from environmental damage
Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to help deeply hydrate hair, bump up shine, and banish brittle strands
Hyper Lift Technology, a patent pending system that provides up to 5 levels of even lift through 60 minutes, while protecting the health and integrity of each and every strand
*Combing breakage on damaged hair vs. non-conditioning shampoo
LIVE THE BLONDE LIFE
  • Champagne and Pearl shades feature an Ash/Ash-Violet background to counteract unwanted warmth while lifting
  • Clear Booster can be used as a stand-alone shade or mixed with Champagne or Pearl to customize deposit
  • Not recommended for previously bleached/highlighted/colored hair, hair that is more than 30% gray, relaxed or permed hair
Swatches
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COLOR INTENSITY Puts you in the spotlight

Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity – the best-selling color line in the US.

The intensely concentrated pigments are designed to help create over-the-top vibrancy. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, Color Intensity shades put you in the spotlight.



Campaign
Color Lines
Color Intensity Semi-Permanent Vibrant Shades
"Puts you in the spotlight"

COLOR INTENSITY Puts you in the spotlight
Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity – the best-selling color line in the US.
The intensely concentrated pigments are designed to help create over-the-top vibrancy. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, Color Intensity shades put you in the spotlight.
PALETTE
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Turn back time with VERO K-PAK COLOR AGE DEFY

Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look. The Vero K-Pak Color Age Defy shades makes hair look and feel younger instantly – it will have better condition, more shine and vibrancy.


Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS Besides the Quadramine Complex, the technology that is in all JOICO color, this color line features the 3-Defense Technology™. It makes hair more moveable, easier to manage and increases suppleness. As a result hair hair will be healthier and look and feel younger.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.

Swatches
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Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "Turn back time"
Turn back time with VERO K-PAK COLOR AGE DEFY
Bring back the glorious look and feel of youth with Vero K-Pak Color Age Defy.
LONG-LASTING LUSTER & SHINE It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy.
UNPARALLELED TEXTURE & SOFTNESS Besides the Quadramine Complex, the technology that is in all JOICO color, this color line features the 3-Defense Technology™. It makes hair more moveable, easier to manage and increases suppleness. As a result hair hair will be healthier and look and feel younger.
INCREDIBLE GRAY COVERAGE It ensures optimum, easy and long-lasting gray coverage. Vero K-Pak Color Age Defy consists out of 23 shades.
COLOR PALETTE A compact palette with attractive shades for ageing hair:
Swatches


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Color COMPANIONS
BLEACHES & DEVELOPERS

To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.

LIGHTEN UP

Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.

VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.



Color COMPANIONS
BLEACHES & DEVELOPERS To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.
LIGHTEN UP Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.
VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.


Color Care



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It’s teamwork: COLOR CARE

K-PAK HAIR REPAIR SYSTEM

JOICO offers a unique treatment that takes care of the hair prior to the color service: the K-Pak Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!

COLOR MAINTENANCE

JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.



Products
Support

JOICO Europe logo

It’s teamwork: COLOR CARE
The JOIcolor System is backed up by a team of JOICO hair heroes. These products are designed to keep hair healthy and to let color last.
K-PAK HAIR REPAIR SYSTEM JOICO offers a unique treatment that takes care of the hair prior to the color service: the K-Pak Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!
COLOR MAINTENANCE JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.
Products


Support



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360° SUPPORT
IT’S A FAMILY AFFAIR

As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!

BRANDED BEAUTY

To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.

MASTER THE MAGIC

To help you reach your highest creative color potential we offer in-salon trainings and trainings at our JOICO Experience Center. In the product knowledge programs, hairdressers will learn about the technology behind the products that they use in their salon everyday. In our creative programs we help stylist of all levels to boost their skills. Click on to see the exciting programs that we offer in 2018!


Education 2018
Color Lines
360° SUPPORT
IT’S A FAMILY AFFAIR As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!
BRANDED BEAUTY To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.
MASTER THE MAGIC To help you reach your highest creative color potential we offer in-salon trainings and trainings at our JOICO Experience Center. In the product knowledge programs, hairdressers will learn about the technology behind the products that they use in their salon everyday. In our creative programs we help stylist of all levels to boost their skills. Click on to see the exciting programs that we offer in 2018!


Education 2018

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