Next to the Quadramine Complex® that is in all JOICO color lines, LumiShine® has the ArgiPlex Technology. The AgiPlex Technolgy fuses the powers of three proven, advanced complex formulas that repair hair damage and lock in exceptional color, vibrancy and shine.
The Trans-Cuticle Delivery System™ allows for gentle, deep penetration of the color molecules, resulting in mind-blowing results that last and last. One element of this system is The Quadramine Complex® which is present in all JOICO colors. The complex is made of natural keratin that fills the gaps that are caused by sun, styling or chemical treatment damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.
These shades are pure-tone colors meaning that they can be mixed and matched for an endless amount of custom shades. They allow hairdressers a lot of artistic freedom to create.
Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities.
As all shades are endlessly intermixable, you can be as creative as you want without having to stock up on huge amounts of shades. Vero K-Pak Color consists out of 67 shades and Vero K-Pak Chrome out of 27 shades.
*Combing breakage on damaged hair vs. non-conditioning shampoo
Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity – the best-selling color line in the US.
The intensely concentrated pigments are designed to help create over-the-top vibrancy. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, Color Intensity shades put you in the spotlight.
Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look. The Vero K-Pak Color Age Defy shades makes hair look and feel younger instantly – it will have better condition, more shine and vibrancy.
To complement the JOIcolor System, JOICO offers a complete set of dedicated developers and bleaches which support healthy, shiny results.
Our bleach options range from powder to cream to clay, each and every one of them providing fast lifting action, leaving hair shiny, healthy and resilient.
VeroLight Lightening Powder: up to 8 levels of lift
Creme Lightener: up to 8 levels of lift
Blonde Life Lightening Powder: up to 9 levels of lift
Free Play Clay Lightener: up to 7 levels of lift
Base Breaker gently lifts hair 1 level in just 10 minutes. Ideal for softening contrasting regrowths or neutralizing unwanted warmth.
JOICO offers a unique treatment that takes care of the hair prior to the color service: the K-Pak Hair Repair System is a four step treatment that prepares and repairs damaged hair before it’s colored. By preparing the hair before coloring, you create a perfectly clean canvas to start working your color magic on and will achieve the maximum color results!
JOICO has a variety of color care products that can be used as an after-color service and for home maintenance. They are designed to repair damaged hair and to slow color fadage.
As a JOICO hairdresser you are a member of our family. That means that you can count on 360 degree support and us being prepared to stand by you every step of the way. There is always someone you can call if you need help or advice!
To give you the tools you need when coloring we offer branded accessories such as a working trolley, scales and brushes. Your clients will love getting the complete JOICO experience.
To help you reach your highest creative color potential we offer in-salon trainings and trainings at our JOICO Experience Center. In the product knowledge programs, hairdressers will learn about the technology behind the products that they use in their salon everyday. In our creative programs we help stylist of all levels to boost their skills. Click on to see the exciting programs that we offer in 2018!