If you are a professional, please choose a language below:
If you are a consumer, please choose a language below:
JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more.
Whatever you need, we’ve got it!
In just one miraculous treatment, K-Pak Color Therapy Luster Lock rescues even the most lifeless hair, leaving color-treated locks 9x stronger and glowing with breathtaking shine! Hair miracles really do come true!
JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss….and so much more.
The collection celebrates the fine details of the fundamental principles of the craft of hairdressing and pays homage to a few of the great pioneers of design. They truly understood that ‘form follows function’. Following that belief and understanding the importance of technique gives hairdressers the foundations of which to practice their craft as artisans and be part of this ever-evolving, unique industry. In the Unison collection, color is being used as an accent to work in unison with the cut to create ‘The Total Look’. The collection, although heavily influenced by high fashion and design, uses shapes, and color techniques that are designed to inspire stylists within the salon.
the color line for everyone
discover a world of healthy color
With the launch of the Vero Violet Collection we are introducing five highly anticipated violet shades in the permanent Vero K-Pak Color range. In addition three new shades will join the V4 and V9 in the demi-permanent Vero K-Pak Chrome Violet family. The shades can be served straight up for a bold, trendsetting statement. They can […]
for the Planet
STRUCTURE, PRODUCTS FOR YOUR HAIR!
Advanced Botanical Thinning Hair Solutions clinically proven to leave hair fuller, healthier and thicker-looking
Our technology – an art in itself
A vision of passion
love life, love movement, love texture
creative. artistic. our ambassadors
The latest edition of our online magazine is all about about summer hair and summer style. Enjoy the read!